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Establishing performance benchmarks through competitor comparison


You are responsible for your organization's website performance. You have been asked to establish SLAs for the performance and availability of your website, but aren't sure what SLAs would be appropriate. Examining competitor's websites and looking at their performance and availability could be a good start to give you a starting point in benchmarking your own SLAs.

How to use Splunk software for this use case

You can use Splunk Synthetic Monitoring to set up benchmark checks to compare the performance of different pages - typically, you'd want to compare your homepage performance compared to the homepages of your competitors.

  1. Open Splunk Synthetic Monitoring and click Benchmark.


  1. Click New.
  2. In the New Benchmark Check menu, enter in a name for the check that describes what you're checking (e.g. "Competitor homepage check".) Next, enter in the details of your own URL you want to use as a basis for the competitor checks by entering in a name for your URL in the Base URL Name field (e.g. "Our homepage") and your own URL in the URL field.


  1. Click Add Comparison to add names and URLs for competitor sites to compare against your URL.
  2. Click Create to set up the check.

Once created, the Benchmark check will update automatically once per day.Screen_Shot_2017-11-10_at_11.44.37_AM.png

Next steps

The content in this guide comes from a .conf21 session, one of the thousands of Splunk resources available to help users succeed. In addition, these Splunk resources might help you understand and implement this use case:

Still need help with this use case? Most customers have OnDemand Services per their license support plan. Engage the ODS team at if you require assistance.